Pay Per Click Management
Firstly, Pay Per Click is also known as PPC or Sponsored Links. Pay Per Click is keyword-specific advertising. It is paid for when a user clicks through to your website from an advert displayed on a search engine results page.
Costs per click are determined by how much competition there is for each keyword. Your advert’s position is dependant on your "bid price" – the more you are prepared to pay per click, the higher your advert will appear on the page. Bid prices usually start at 10p per click and for all but the most competitive markets rarely reach more than 60p per click.
pay per click management are entirely managed by daily budgets. This means you can never pay more than you can afford to – when your daily budget for clicks is spent, your advert simply stops displaying until the next day’s budget begins.
Google, MSN and Yahoo all have their own forms of PPC advertising, each of which work in a similar way.
PPC is entirely quantifiable. At the end of each month you will receive a comprehensive report showing exactly how much you have spent and how much traffic and business we have generated for that investment.
We have more than 5 years experience of running PPC campaigns, large and small, and are here to help!