Freeman Keep On Driving
For a lot of people in the UK, their driving licence is their most
important possession. Freeman Keep on Driving offers the type of expert
legal advice to its members immediately following a road traffic
incident that could make the difference between them keeping and losing
their licence.
For many their membership is a type of insurance policy, and like all insurances, its value needs to be constantly re-affirmed. Freeman Keep on Driving briefed Prodo on creating an email marketing strategy in order to keep its members up to date on any news and the benefits of membership. Many large organisations use TV and radio to do this, but email handles this form of marketing quickly, simply and - above all - cost effectively.
Prodo created the Freeman Keep on Driving Newsletter which uses cases studies and includes updated changes in the law to re-affirm the importance of keeping your card with you at all times. This was not only bang on brief, but also allowed Freeman Keep on Driving to interact with its members in an easy, readable format.